Matthew Äikäs-Adams

Matthew helps leaders build personal brands that reflect who they are and the impact they want to have. With over 15 years of experience in corporate communications, culture transformation, and employer branding, he has worked closely with senior leaders to shape narratives that build trust, credibility, and influence. He understands how reputation is formed – both inside organizations and in the wider market – and how leaders can take ownership of it. Through one-to-one mentoring, Matthew supports professionals who want to communicate with clarity, grow their visibility, and position themselves intentionally within their industry. He works with leaders who are stepping into bigger roles, preparing for their next move, or seeking to establish authority in their field. His approach is practical, structured, and focused on long-term credibility rather than short-term visibility. Who He Works With: - Senior professionals seeking greater visibility - Leaders preparing for increased responsibility - Subject-matter experts who want to become recognized voices - Professionals who want their online presence to accurately reflect their value Matthew’s mentoring is designed for leaders who take their long-term reputation seriously and want to build a personal brand with clarity, intention, and substance.